It was not much of a media event, a few years ago, when the talented filmmaking duo, the Duplass Brothers, turned down a hundred million dollar contract with Marvel and opted instead to go into the branded content business.

I met, a couple of years ago, a tall, scraggly-haired 60-something-year-old guy who came into my life shirtless. His name was Dustin.

This is either something you can relate to or not -- and you’ll know quickly if you can.

Peter Thiel, who many like and some disdain, has to be given credit for at least one insight in his seminal book on startups, Zero to One.